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Executive Bios

Bruce Burnham, CEO

Bruce Burnham, CEO, Programmed Insurance BrokersMr. Burnham has successfully navigated the Group, Life, and P&C insurance sectors for over 40 years. With a background in Business from the University of Western Ontario, Mr. Burnham began his career as a Branch Manager at Sun Life. He then moved to Farrow Insurance Agencies Ltd. in London, Ontario to set up the Life and Group Insurance divisions. This position provided Bruce with the experience needed to create Programmed Insurance Brokers Inc. in 1980.

The company's main objective at that time was to provide Group Insurance, Life Insurance and Retirement programs to one major account - Home Hardware Stores Limited. PIB’s focus has expanded rapidly since then. Today, under Bruce's direction, the organization provides insurance and financial services to a diverse client base across Canada.

Bruce is a founding member and past Vice President of the Third Party Administrators' Association of Canada (TPAAC), an organization dedicated to establishing guidelines and uniform standards for the insurance TPA industry. He is also both a Life and Qualifying member of the Million Dollar Round Table (MDRT), an association which is recognized internationally as the standard of ethics, knowledge, service, and productivity in the Life insurance and Financial Services business.

In 2012, Bruce received the RCL Certificate of Merit in recognition of his outstanding contributions made to the Royal Canadian Legion.

As a result of Bruce’s work with the London Police Association and Crime Stoppers, he was awarded the position of an Honorary Member of the London Police Association, and was subsequently awarded the Queen Elizabeth II Diamond Jubilee Medal in 2013. In addition, Bruce was appointed the Honorary Lieutenant-Colonel of the 4th Battalion of The Royal Canadian Regiment in October of 2017.

Bruce is well known for his ability to recognize and seize opportunities in the insurance industry, a talent which has served him well, and will continue to drive PIB's success in the years to come.

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